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William Hill and Amaya abandon merger talks
bet9ja.com
18 October 2016
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British bookie Hill and Amaya, owner of the yohaig code world's biggest online poker company, have actually ended talks of a possible ₤ 4.5 bn merger.

William Hill said it took the yohaig code choice, external after canvassing views from a variety of major shareholders.
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Last week, its biggest financier, Parvus Asset Management, greatly criticised the tie-up.

Canada's Amaya, external, which owns PokerStars, said that remaining independent was the very best relocation for shareholders.

Amaya said: "Discussions have actually concluded, and Amaya and William Hill have identified that they will no longer pursue the merger."

'Limited reasoning'
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News of the talks emerged previously this month, with William Hill saying a merger would develop "a clear worldwide leader throughout online sports betting, poker and gambling establishment".
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However, Parvus said the deal had "minimal strategic logic" and would "damage investor worth".

the yohaig code FTSE 250 bookmaker is aiming to maintain as a lot of its close competitors merge. Paddy Power and Betfair have combined to produce a FTSE 100 betting firm, while Ladbrokes and Coral are integrating to become the UK's most significant High Street bookie.

Ladbrokes reported a 12% increase in third-quarter earnings on Tuesday, improved by online development and bad results for fan-favourites Manchester United and Barcelona.

William Hill, which ousted its president in July after a string of earnings warnings, saw off a takeover technique from casino firm Rank and online operator 888 two months earlier.
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Meanwhile, Amaya's shares have fallen 30% in the past 12 months amidst an expert trading investigation into its previous president, the risk of a $870m (₤ 710m) fine in Kentucky, and slowing prospects for online poker.

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